Legal

Privacy Policy

Last updated: April 2, 2026

The Sharp Advantage ("we," "our," or "us") operates the website located at thesharpadvantage.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

We collect information in two ways: information you provide to us voluntarily, and information collected automatically when you use the Site.

Information you provide voluntarily includes your email address if you subscribe to our newsletter, any contact form submissions, and any feedback or correspondence you send us. We do not require account registration to access the Site.

Information collected automatically includes your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, links clicked, and device identifiers. This information is collected through cookies, web beacons, and similar tracking technologies (see Section 4).

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, or health information.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve the Site and its content
  • To send you newsletters or editorial updates if you have subscribed
  • To analyze usage patterns and optimize user experience
  • To measure the effectiveness of our content and affiliate partnerships
  • To comply with applicable laws and regulations
  • To detect, prevent, and address technical issues or fraudulent activity

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. Affiliate Disclosure

Important Affiliate Disclosure

The Sharp Advantage participates in affiliate marketing programs. We may earn a commission when you click on links to sportsbooks and other third-party services featured on this Site and subsequently register or make a deposit. This commission comes at no additional cost to you.

Our editorial content — including picks, reviews, and educational articles — represents our genuine opinions and analysis. Affiliate relationships do not influence our editorial rankings or recommendations. We only recommend sportsbooks that are licensed, regulated, and that we believe offer genuine value to our readers.

All affiliate links on this Site are identified with rel="sponsored" attributes in accordance with Google's guidelines and FTC disclosure requirements. When a link leads to a third-party site where we may earn a commission, we will indicate this with language such as "Visit Sportsbook," "Editor's Pick," or similar labeling.

This disclosure is made in compliance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255).

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site, analyze traffic, and serve relevant content. Cookies are small data files stored on your device.

Types of cookies we use:

  • Essential cookies: Required for the Site to function. They cannot be disabled.
  • Analytics cookies: Help us understand how visitors interact with the Site (e.g., Umami Analytics, which is privacy-focused and does not use personal identifiers).
  • Affiliate tracking cookies: Set by our affiliate partners when you click on sportsbook links. These allow our partners to attribute referrals correctly and are governed by the partner's own privacy policy.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling cookies may affect some functionality of the Site.

5. Third-Party Services

The Site may contain links to third-party websites, including sportsbook operators, sports data providers, and other resources. These third-party sites have their own privacy policies, and we have no responsibility for their content or practices. We encourage you to review the privacy policy of any third-party site you visit.

We may use the following third-party services, each of which has its own privacy policy:

  • Umami Analytics — Privacy-focused, cookieless web analytics. Does not collect personal data or use cross-site tracking.
  • Sportsbook affiliate networks — Including but not limited to DraftKings, FanDuel, BetMGM, Caesars Sportsbook, bet365, and PointsBet affiliate programs.

6. Data Retention

We retain automatically collected analytics data in aggregated, anonymized form indefinitely for trend analysis. If you have subscribed to our newsletter, we retain your email address until you unsubscribe. Contact form submissions are retained for up to 24 months.

You may request deletion of any personal data we hold about you by contacting us at [email protected].

7. Your Rights (CCPA / GDPR)

Depending on your location, you may have the following rights regarding your personal data:

  • Right to know: You may request information about what personal data we collect and how it is used.
  • Right to deletion: You may request that we delete personal data we hold about you, subject to certain exceptions.
  • Right to opt-out: California residents may opt out of the sale of personal information. We do not sell personal information.
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to data portability (GDPR): EU residents may request a copy of their personal data in a portable format.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

8. Children's Privacy

The Site is intended for users who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. If we become aware that we have collected personal information from a person under 21, we will delete that information promptly. If you believe we may have collected information from a minor, please contact us immediately at [email protected].

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

The Sharp Advantage

Email: [email protected]